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Corporate Responsibility at Nike

Corporate Responsibility at Nike

Q The Nike case study provides a detailed and rich history of corporate responsibility at Nike. Most organizations do not have this rich history of corporate responsibility. Your task is as follows: Document the critical events and the subsequent actions or responses by leaders to those events that have occurred in the process of Nike’s corporate responsibility development and evolution. Leaders make meaning of events and that meaning is directly related to the actions taken by those leaders. Sometimes these actions help the organization in its current situation and help the organization prepare for events in the future, whereas sometimes leaders make mistakes in the meaning they make of events and the subsequent actions they take. Through the lens of making meaning of events that shaped Nike’s corporate responsibility, please explain the role leadership has played in this evolution of Nike’s corporate responsibility (positively or negatively). (3 – 5 pages) Critically review how corporate responsibility was intentionally embedded in the organizational culture at Nike and then develop a 10 point “lessons learned” best practices paper about what is required to embed social responsibility practices into an organizational culture. (2 – 3 pages) Thus far you have reviewed Nike’s practices in corporate responsibility. Now it is time to develop 3 - 5 policy statements that will serve as formalized operational drivers of corporate responsibility at Nike. This is needed to guide future actions, practices, and expectations for those working at Nike throughout the world. (1 – 2 pages)

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1. The basic purpose of the corporate social responsibility is to determine the efforts of the organization for improving the society. Such efforts can be ranged from implementing the policies and procedures those are environment-friendly as well as donating the money to the nonprofit organizations (Asif et al. 2013). In this paper, the corporate social responsibility of Nike will be discussed. The critical events and the decisions and the responses of the leaders play an important role in maintaining the corporate social responsibilities of Nike.